After more than 10 years of carving out her niche and standing out on social media, Sarah has made her mark in the fashion world with her popular page, "Les Trouvailles de Sarah." Thousands of women across Quebec still follow her daily to this day for her fashion tips and finds. Over the years, Sarah has managed to create captivating content that resonates with her community. Whether through her outfit idea videos or her authenticity in offering advice to her followers, she has built strong, lasting bonds with her online community.

Sarah embodies the spirit of modern entrepreneurship. Her journey on social media is a testament to her dedication, perseverance, and ability to turn her ideas into reality. It was therefore a logical next step for Sarah to one day have her own clothing brand.

A project that took several years to come to fruition, Sarah wanted a clothing line that represents who she is, but one that other women could also identify with. Because we are all, in some way, an "Estel."

Both simple and trendy, these pieces are perfect for creating a capsule wardrobe—essentials for everyday life with a touch of elegance. That is what stemmed from the idea behind Estel The Label.