Over 10 years of building her social media following, Sarah has made her mark on the fashion scene with her popular "Les Trouvailles de Sarah" page. Thousands of women across Quebec still follow her daily for her fashion tips and finds. Sarah has created captivating content over the years that resonates with her community. From her videos of outfit ideas to her authenticity in offering advice to her subscribers, she has built strong, lasting bonds with her online community.

Sarah embodies the spirit of modern entrepreneurship. Her social media journey is a testament to her dedication, perseverance and ability to turn ideas into reality. So it was a clear next step for Sarah that she would one day have her own clothing brand.

A project that took several years to see the light of day, Sarah wanted a clothing range that represented who she is, but that other women could also identify with. Because we're all a bit "Estel".

Simple yet trendy, clothes that would be perfect for creating a capsule wardrobe, everyday essentials with a touch of elegance. This was the idea behind Estel The Label.